This article is published by AllBusiness.com, a partner of TIME. Sentiment Analysis is a branch of Natural Language Processing (NLP) that involves determining the emotional tone or opinion expressed ...

Every company wants to know what its customers feel about it. But sentiment analysis can get more granular -- and turn inward to improve employee satisfaction Somewhere, someone is tweeting “[This ...

Cultural sensitivity matters. Sentiment systems now account for cultural nuances, which helps support global trust and better customer relationships. Throughout my three and a half decades in the ...

Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...