Roblox outlined a vision for the future of its busy social gaming platform on Friday, incrementally ushering its community into a new era that might not always resemble what’s come before. At RDC, its ...

Young people get Roblox. Advertisers … not so much. Roblox hopes to rectify that with its recently launched partner program. The program connects advertisers with agencies and game developers that are ...

GameSpot may get a commission from retail offers. Last year at the Roblox Developers Conference, The Roblox Corporation laid out its grand plans for the platform and unveiled its revamped ...

Here are a few crucial moves that it has made: Immersive ads: Roblox introduced advertising formats that integrate directly ...

The creator of “Blue Lock: Rivals” thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 million. The 19-year-old, who asked that his ...

Gamefam and Paramount Games Studio have partnered to bring the yellow sponge who lives in a pineapple under the sea to Roblox for the first time. As part of the 25th anniversary of Nickelodeon’s ...

Popular Roblox life simulation game “Brookhaven” has been acquired by game developer Voldex in a deal funded by Raine Partners and Shamrock Capital. Created by Roblox user Wolfpaq in 2020, “Brookhaven ...

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...