Google and Roblox have teamed up to create an experience for Play Points members. Players will be able to access an area called the Diamond District that offers an obstacle course, mini-games, and ...

Ikea is assembling a team of Roblox players to work at its virtual store—and you can even get paid for the job. The Swedish retailer announced in a press release Monday that it will be launching “The ...

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...

Ikea is opening a new store in Roblox and plans to hire 10 new employees to work in it. “The Co-Worker Game,” a virtual universe where players can experience the retailer’s unique approach to career ...

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. The biggest ...

Hey, late-stage capitalism has reached a new and depressing milestone: Digital stores run by real people. Released in 2006, Roblox is a multi-platform multiplayer game that lets players use official ...