Deepening its relationship with Roblox, Forever 21 unveiled the F21 Metaverse Collection, the retailer’s first metaverse-inspired fashion collection, in celebration of its first year on Roblox, the ...

Mattel's Barbie has partnered up with clothing brand Forever 21 to release both a digital collection on Roblox and a physical one online and in selected stores, according to a tweet by Forever 21. The ...

“Feels more akin to a chore than a game,” complains one. Teens who have played the game, however, don’t have great things to say about it. Roblox users aren’t having it— Jack Beardslee, a 17-year-old ...

Fashion brand Forever 21 has partnered with metaverse creation firm Virtual Brand Group (VBG) to launch Forever 21 Shop City on Roblox. This retail experience has been designed to allow users and ...

Retailers are continuing to build out virtual offerings as interest in the metaverse and adjacent technologies grows. PacSun has introduced PACWORLD, an interactive mall inside the Roblox video game, ...

Forever 21 is celebrating its one year “meta-versary” with the launch of a metaverse-inspired, real-world fashion collection. “Our initial goal with Forever 21 Shop City was to expand how we engage ...

Forever 21 will let players operate their own custom virtual fashion stores inside Roblox, the metaverse platform that has 49.4 million daily active users. Virtual Brand Group, a metaverse creation ...

Forever 21’s latest push is a sign that virtual worlds have the potential to be more than glorified brand billboards by offering an inexpensive way to create and test products. (Courtesy Forever ...

Forever 21 has partnered with Roblox on a digital. Virtual Brand Group, a metaverse creation company which accelerates global brands into the metaverse, and fashion brand Forever 21 (owned by ...