3 Things Roblox Must Get Right to Become a Profitable Company

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...

Roblox's Untapped Billion-Dollar Advertising Opportunity

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...
Campaign Asia

Roblox to offer in-game programmatic video ad buys via PubMatic tie-up

Online game platform Roblox has partnered with independent technology company PubMatic to enable programmatic media buying of its video advertising inventory. Brands will be able to gain access to ...
U.S. News & World Report

Roblox Announces New Ad Format, Google Partnership to Boost Advertising Business

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...
Seeking Alpha

Roblox: Bookings Growth, Ad Revenues To Help Boost Stock Significantly

Roblox expects bookings to grow by 20% at least annually until 2027. Bookings growth outpaced the growth in developer exchange fees and infrastructure and trust and safety costs for 2 straight ...
Marketing Dive

Roblox’s ad expansion plans include 3D portals to branded experiences

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...
Dexerto

Schlep & Chris Hansen slam Roblox safety failures: “Not safe for children”

Roblox is facing backlash over how it handles predators on its platform, after content creator Schlep and journalist Chris ...
Dexerto

Twitch, Steam, Roblox & more could be banned in Australia for kids over social media clampdown

Twitch, Roblox, Steam, Lego Play, X, and Reddit could be banned for Australians under 16 as part of new social media ...
Nasdaq

Roblox Stock (NYSE:RBLX): Ad Expansion Plan Could Reaccelerate Growth

Shares of Roblox (NYSE:RBLX) have been a major mover of late. The stock surged higher over news that the firm was getting into online advertising. The big news came just over a week after Roblox ...
Seeking Alpha

Roblox gains on Google video ad partnership

Roblox (NYSE:RBLX) shares rose more than 4% in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL). Over the next ...
Ad Age

Roblox isn’t the metaverse—why it’s the closest thing marketers have to Web3

Are you a print subscriber? Activate your account. 48 min 13 sec ago 4 hours 13 min ago By Zach Kula - 4 hours 13 min ago By Lenore Moritz - 4 hours 43 min ago By Jack Neff - 5 hours 13 min ago By Ad ...
Ad Age

Roblox expands loyalty opportunities with in-game subscriptions and avatar voice calls

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 21 hours 2 min ago 21 hours 2 min ago By Asa Hiken - 21 hours 15 min ago 21 hours 33 min ago By Jon Springer - 1 day ...