Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.

Madison Square Garden often overshadows the Brooklyn Nets' playing venue, but the fans, the Nets' players, and the overall ...

Late last week, NBA Commissioner Adam Silver inadvertently went viral on social media with a passing comment that quickly got under the skin of basketball fans. When asked during a press conference ...

NBA commissioner Adam Silver revealed an incentive to rising streaming costs ahead of the 2025-26 campaign.

NBA commissioner Adam Silver had an interesting answer that could have landed him in hot water regarding fans being priced ...

Mark Cuban both defended and criticized Adam Silver for his comments about NBA highlights being free amidst the rising cost ...

The NBA may be a "highlights league," according to Adam Silver, but how much will it cost to watch your favorite team and ...

NBA Commissioner Adam Silver explains his soundbite about highlights being free amid concerns about the league's growing ...

Tatum has dedicated himself fully to rehabilitation. He is hoping for a return at some point in the 2025-26 campaign. With ...

Silver stated that the NBA wants to convert highlights-based fans into live game viewers, not the other way around.