KPIs, or key performance indicators, can serve as important yardsticks for measuring your brand’s performance. Unfortunately, just like New Year’s resolutions, all too often businesses set KPIs at the ...

Successful companies are continually monitoring and measuring their performance. This does not mean that they micromanage their employees, but rather they identify Key Performance Indicators (KPIs) ...

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

How do you choose which key performance indicators (KPIs) matter to your business to understand your business’s financial ...

Success in programmatic advertising is relative. You might acquire a customer by finding her on digital channels via your demand-side platform, but you’ve failed if the cost exceeds the value of that ...

Car companies are now moving further afield in their digital transformation journey, and are setting new metrics and goals to measure how successful they are in pursuit of their digital future. As a ...

Measurement is an essential management tool for law firms to monitor performance, manage resources, and highlight areas that need improvement. By tracking and analyzing key indicators, law firms can ...

It’s essential to track SEO performance to understand what activities are useful and which are not. However, there are multiple reasons why it’s difficult to accurately estimate the ROI (return on ...