The buzzword in behavioral economics (consumer psychology) is "branding". Create your own brand. You want your brand to exude a) confidence b) reliability and c) relevance. It doesn't matter what your ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Storytelling is a powerful component of successful commercial brands. The compelling movie ...

In the age of online reviews, authenticity is paramount. Maintaining authenticity is essential for building and preserving consumer trust. Social media influencers wield significant power in shaping ...