Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

Key Performance Indicators, or KPIs, are used to measure performance; thus the name. They serve as useful indicators of how well an organization is progressing toward a given goal (Source: Key ...

How the success of your business strategy can be enhanced by using key performance measures. Every organization needs to evaluate how they are tracking in relation to the company’s goals. Examining ...

How do you choose which key performance indicators (KPIs) matter to your business to understand your business’s financial ...

The expression “time is money” is almost as old as dirt. Well, maybe not that old. But most certainly it has roots in the mid 1800s when the second industrial revolution speeded up transportation with ...

This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience. Many brands use key performance indicators (KPIs) to ...

The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront. “We’re more okay than we typically are with trying to understand ...

Choosing the right KPIs for an e-commerce store can be tough because you have so many moving parts and so much data to analyze. Learn how to simplify here. Whether you’re a startup or just looking to ...

Accurate tracking, measurement, and reporting is mission critical for local SEO marketers. Brands have a massive amount of local and organic search data available to them (especially those with ...

Companies are spending one third of their marketing budgets on content. Many successful brands invest as much as 40% of their marketing budgets into producing and distributing content. And these ...