The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over ...

As the 14th season of Bravo’s Real Housewives of New York City came to a close this fall, I found myself on Reddit, reading rumors about the marriage and divorce timeline of one of the show’s stars.

A start-up called Perplexity shows what’s possible for a search engine built from scratch with artificial intelligence. By Kevin Roose Kevin Roose used the Perplexity search engine for several weeks ...

Back in the good old days, you could type “cache:yourwebsite.com” into Google and get an instant peek behind the curtain to see what Google’s search engines were looking at. In other words, you could ...