SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. To avoid possible confusion, this is not an HTML guide. Aleh Barysevich, Founder and ...
The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.
Search Engine Land » SEO » SEO, PPC & AIO Guides » Essential Guide to SEO: Master the science of SEO » Chapter 4: HTML Code & Search Engine Success Factors Chat with SearchBot These elements in the ...