In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...

I use these functions to summarize data with formulas instead of dialog boxes. That makes it easier to see exactly what's ...

Microsoft Excel is arguably the greatest spreadsheet application from Redmond, and there’s a good reason so many number crunchers use it for all of their number crunching needs. While using Microsoft ...

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

VLOOKUP and Search are two functions that Excel uses to search for text. VLOOKUP finds data in a column and returns the contents of an adjacent cell. Search finds data in a cell and returns the string ...

Formulas are powerful tools for performing calculations and analyzing data in Excel. In this beginner’s guide, you’ll learn how to use formulas and explore some popular built-in functions. One of the ...

One of the most underused lookup and reference functions in Microsoft Excel is the DROP function. This powerful yet simple ...