All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key ...

I’ve got a pet peeve about the terms metrics and KPIs (key performance indicators). Too many people use those terms interchangeably, and while it may seem like a small thing, it drives me a little ...

Our survey of 9,200 executives from more than 5,000 companies found that more than 70% of companies don’t yet understand KPI frameworks or advanced/predictive analytics.* If you believe as I do that ...

In many organizations, the physical security function’s reporting is not done to the same level or standard as most other functional areas of the business. Getting there is not instant but to start ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Key performance measures (KPIs) are vital in measuring an electrical contractor’s present and future success and go beyond just looking at how much money the company is making. On the second day of ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...