Google Analytics is a useful tool for measuring website usage — everything from simple page views to the kind of complex ad campaign tracking marketers might need. However, I find the user interface ...

Quality data is the cornerstone of good business decisions. To ensure your data is high quality, it must first be measured. This tutorial provides a step-by-step guide on how to import data from Excel ...

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. There’s no debate: Data is one of the most valuable assets ...

Have you ever stared at a massive spreadsheet or database, feeling overwhelmed and unsure where to even begin? In today’s data-driven world, making sense of raw information can feel like an uphill ...

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. That statement often prompts vigorous head nodding from executives, ...

Eli is Associate Editor for EdTech Magazine Higher Education. When not in the office, Eli is busy scanning the web for the latest podcasts or stepping into the boxing ring for a few rounds.

R gives the capability of creating many graphical displays. These displays are used to view data in an easier and more concise way. In other words, graphs can help us make better sense of what happens ...

Earth analytics, also known as Earth data science, is a rapidly growing field that uses data science techniques to study Earth processes and address environmental challenges. Earth data scientists use ...