This article first appeared on Mention. A recent study shows that 86 percent of all B2B marketers use content marketing strategies to gain exposure and ultimately generate revenue, but only 38 percent ...

Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be ...

"Marketers always ask me how to make more or better content, and it's almost always the wrong question. The right question is: 'How do I get my content in front of the right people?'" - Joe Chernov, ...

If you want to get any sort of ROI from your content marketing efforts, creating content is only half the game. To truly succeed, you have to make sure your content is being seen and shared by the ...

Content marketing is one of the most effective methods of gaining exposure for a brand and bringing potential customers into the sales funnel. By integrating strategic distribution, search engine ...

An icon in the shape of a lightning bolt. Impact Link In the last decade, marketers have embraced the value of creating and distributing content to different audiences asa means of driving engagement, ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Although it’s considered a “newer” form of marketing, content ...

Opinions expressed by Entrepreneur contributors are their own. Nailing your content-promotion strategy can dramatically increase your leads, improve conversions and rapidly spike your brand awareness.

To promote or not to promote? That shouldn’t be a question for you. Of course, the answer is yes. But then another question arises: how can you tell if your efforts are paying off? There is a way, but ...

Opinions expressed by Entrepreneur contributors are their own. Back in 1996, when we were still paying by the hour for America Online, Bill Gates declared to the world in a famous essay that, “Content ...

The awards recognise and honour creativity, innovation, and effectiveness in content marketing by honouring campaigns that ...

Join Pat Reinhart, VP of Services & Thought Leadership at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, for an exclusive first look at the 2026 AEO/GEO Benchmarks Report, ...