Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Writing and editing? Check. SEO knowledge? Check. Content ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Picture this: It’s late 2022, and tech layoffs are ...

Opinions expressed by Entrepreneur contributors are their own. If you’re hiring a new content marketer, there are a few obvious qualities you already know you need to look for. Your new hire needs to ...

The most successful SMBs recognize that at some point they’ll need to expand and delegate certain tasks, like content marketing. Creating and promoting content for your business is essentially a ...

Opinions expressed by Entrepreneur contributors are their own. Anyone can do content marketing, but certainly every person cannot do it well. Companies and individuals who do content marketing ...

Whether you're hiring new staff or retraining an existing team, here are four ideal qualities every content marketer must possess. Investments in content marketing are clearly paying off, with those ...

Daren Ng – Marketer continues to share evolving perspectives on content marketing as part of his ongoing work in digital strategy, reflecting the increasing need for structured, research-driven ...

The universe of digital content is expanding ever quicker. Sparked by a “big bang” of audience, content has clumped into stars and galaxies, clusters and superclusters. The most powerful forces in ...

Content marketing works great - until it doesn't. One big problem: when stakeholders aren't pulled into the creation process. A recent survey reveals the barriers to B2B content; here's my review.

The awards recognise and honour creativity, innovation, and effectiveness in content marketing by honouring campaigns that ...

Continuing our look into artificial intelligence (AI) in marketing, we look at how AI is adding value to content marketing. The use case for analyzing and editing content for grammar, sentiment, tone ...

Due to the complexity of the B2B marketing sales cycle, and the potential for an average of 18 touches required before a customer conversion takes place, it’s important for marketers to keep up on the ...