In today’s fast-paced digital economy, businesses must innovate constantly to stay ahead. From crafting compelling marketing ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Picture this: It’s late 2022, and tech layoffs are ...

AI is helping to streamline and simplify dozens of tasks, from editing to copywriting. Content creators and creator-economy startups have been introducing it in their work. Here are some of the top ...

According to a new report from the CMO Council, CMO Intentions 2024, senior executives and boards of directors are looking for more operational efficiency and reduced costs in 2024, but that’s not all ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

The combined Cvent–Goldcast platform brings event execution, AI-powered video production and performance analytics into a ...

Does a new year mean new content marketing best practices? Well, yes and no. Looking into the new year, there are new things to consider for your content marketing strategy, but many things haven’t ...

Ever since ChatGPT became a household name late last year, generative AI’s presence in digital marketing has been expanding by the day. In 2023, most marketers are using some form of generative AI — ...

In this discussion, Steve Carickhoff, President of BioPharm Communications, a company specializing in third-party, omnichannel promotion, discusses some of the challenges and opportunities facing ...

Most entrepreneurs realize by now just how valuable content can be. With excellent content, you can improve your reputation, attract more people to your website and ultimately score more conversion.

Social media offers a valuable channel for businesses to connect with their prospects and current customers. A whopping 63.9% of the world’s population spends time on social media. Yet, social has ...

AI video generators are reshaping the production landscape by replacing traditional filming and editing workflows with fast, ...