My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

While I'll always argue that SUM is my favorite and most-used Excel formula, there are plenty of other powerful functions included in the software. These features go far past using Excel as a digital ...

Struggling with managing large datasets in Excel? You’re not alone. Many users find themselves bogged down by repetitive tasks and complex formulas. But there’s good news! Excel offers advanced ...