Available today, a new study commissioned by the Martech Industry Council highlights the surprising dearth of accessible data and intelligence to B2B marketers. The study of senior marketing leaders ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It has become more and more common for B2B buyers to use websites, email and online ...

LinkedIn is doubling down on its business-to-business (B2B) marketing efforts by launching a suite of tools -- including the “CMO Scorecard,” the “B2B Index,” and the “B2B Leaderboard” -- that aim to ...

If you're looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight. If becoming a commercial ...

The Grand Prix winner at the B2B Marketing Awards 2008 was Stanley Tools’ ‘Judgement day’, a campaign that stands out for its innovation, sense of theatre and use of experiential marketing to get its ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More To paraphrase humorist and writer Mark Twain, email’s death as a ...

B2B marketers are investing in marketing tools to simplify our jobs. But not every tool is a fit for every company. So we invited 6 of today's top martech providers to show you their products' most ...

In a move to streamline virtual and hybrid event marketing, LinkedIn has rolled out new capabilities for LinkedIn Events, giving marketers end-to-end control—from creation and promotion to measurement ...

The pandemic and emergent technologies are transforming the future of work. LinkedIn’s Penry Price writes about how B2B brands can leverage existing tools in order to remain ahead of the curve. People ...